Mellow Home
ROLE
Graphic Designer
SERVICES
Collateral Design
UI/UX
Research
Photo Retouching
Packaging
Email Design
Instruction Design
Social
Video Editing
OVERVIEW
Mellow Home is an ecommerce furniture retailer. Working as their in-house designer under the marketing team, I collaborate with the copywriter and other designers primarily working under the guidance of the graphic design manager. My tasks include producing collateral designs, retouching images, creating packaging design, managing UI/UX for .com and Amazon Channel, researching new products, providing cohesive grid for social platforms, and making videos for Mellow Home materials. I confirm deadlines for new product releases and communicate with factories about new products and images.
Collateral Design
Designed a registration card for each customer’s Mellow Home product.
UI / UX
Managing and updating Mellow.com and Amazon Store with new product listings, designing layout to promote products, and creating promotional banners.
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Mellow.com
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Amazon Store
Promotional Banners
Creating and updating promotional banners on Amazon channels.
Email Design
With Mellow’s first ever giveaway, I created this email banner for customers to enter their chance to win a gift card.
Social
Collaborating with the copywriter, I create a cohesive grid to effectively communicate Mellow’s design language and ensure regular and frequent newness on Instagram.
Instagram Videos
Using After Effects, I created a video highlighting positive reviews.
Research
For the launch of new armchairs and ottomans, I researched direct and indirect competitors at a low, medium, and high price point to determine the photography shoot plan. This determines the portrayal of lifestyle images, angles, and lighting of the product photography.
Photo Retouching
Within the parameters of the photo guideline, I used Photoshop to recolor, change the angle of window and shadows, change color of pillows, and crop the image to a 1:1 ratio.
Raw image before retouching.
Retouched image using Mellow Home photo guidelines.
Package and Instruction Design
Creating each package according to the packaging guidelines for the purpose of contents to be easily read by consumer.
Updating instruction from old design for a cleaner, simpler look.
Designing instructional manual so contents fit in appropriate number of pages. Checking for contents spelling and separation of English and French designs.
Packaging design
Instruction design
Promotional Video
Using Premiere Pro, I created this video using the photos I retouched. This video will be uploaded to Amazon under the product.
